Brigitte has been concocting her personal cosmetic products for several years. Driven by the curiosity of making natural soap, she signed up for a workshop in winter 2017 to learn how to do it. Heart stroke! She knows what kind of soap she wants to make and experiments until she gets her "satisfactory" version.

She registered as an exhibitor at a Christmas market for the month of December 2017 and devoted the fall to producing her varieties of soaps, bath salts and bath melts. That's when SUUM starts…

During 2018, his son, Jean-Sébastien, took an active part in the project and together they reviewed the business model and objectives to realize the company's identity.